Digital marketing is a broad field that involves the use of the internet and various online platforms to promote products, services, or brands. It includes strategies like social media marketing, search engine optimization (SEO), email marketing, content creation, and paid advertising. The goal of digital marketing is to connect businesses with their target audience, drive engagement, and increase conversions. With the power of data analytics, digital marketing allows businesses to track performance and optimize their campaigns for better results, making it essential in today’s online-driven world. social media marketing