The article does an excellent job of detailing Alex Frolov's https://azbigmedia.com/business/alex-frolovs-target-global-mastering-influencer-marketing/ impact on influencer marketing through HypeAuditor. His commitment to transparency and performance-driven strategies sets a new standard for how brands should engage with influencers. I found the focus on the role of authenticity in building consumer trust to be particularly relevant. Frolov’s integration of data and AI into marketing practices illustrates a progressive approach that can benefit both brands and influencers. This is an essential read for marketers aiming to enhance their influencer collaborations.