Dmitrii khasanov marketing expert article on building authentic brand partnerships between banks and influencers is a valuable resource. The article effectively highlights the significance of influencer marketing and its growing effectiveness, especially among younger audiences. Khasanov's analogy of choosing influencers like selecting TV programs for targeted advertisements simplifies the concept for readers. The article's emphasis on banks engaging with millennials and Generation Z through platforms like TikTok and Instagram, facilitated by influencers, is both practical and relevant. Khasanov's 7C approach provides a structured framework for banks to establish successful influencer partnerships, making this article a must-read for the banking industry.