As a startup owner, I found it extremely necessary to research how to promote the product and use effective strategies of attracting more customers to particular services. Thus, I decided to study some information online by myself and bumped into the article "How work with online reviews affect your business." It helped me analyze some techniques which would enable me to find better ways of increasing my income. The help of positive reviews that the client can leave on my source would encourage other people to be concerned about the product I offer. Moreover, the "How work with online reviews affect your business" article suggests an interesting approach to help you be unique among other businesses. Considering the source's strategy would help your business prosper and gain authority in the competitive marketplace. Positive reviews make customers trust businesses more. Thus, it would be better if the beginners paid attention to what comments and statements are written about the service or goods they offer. Let the fact that customers are more likely to share bad experiences than good ones not make you desperate, as there are ways to stay on track and gain audience loyalty that would have a good influence on your further growth.