I remember back in the day you used to have enough time to go get a cup of coffee while your desktop started up. Now if it’s not on within 20 seconds, the user is probably going to complain.
Not that I’m complaining…Psssht! Back when Windows 98 was new and shiny, I had a PC that could boot to cheapest email hostingdesktop and have everything fully loaded in only 45 seconds. That’s from poking the button until I could hear the hard drive stop moving its heads.