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How to use import export data to engage your audience
When we envision import export data, we all tend to imagine dull spreadsheets, shipping details, and numbers. Let's take a new look.
This data is a treasure trove not only for expanding your business, but for connecting with individuals. Yes, talking to them.
Whether you operate a small trading company, a product-oriented brand, or a blog on international markets applying import-export data cleverly will allow you to initiate conversations, build trust, and provide value.
Let's simplify it in a human manner. No jargon, just working ideas.
Why Should You Even Use Import Export Data?
Let's suppose you deal in spices. If you were aware that Germany's Indian spice imports increased last quarter wouldn't you want to leverage that for your next marketing message?
Or broadcast it as a statistic on your Instagram? Or even contact prospective customers in Germany?
This is what import-export data assists with:
It indicates trends in the real world.
It indicates patterns of demand.
It provides you with insights your competitors may overlook.
Now let's discuss how to convert all this into actual engagement.
Tell Stories With Actual Data
Human beings love stories. But stories with actual facts? Even better.
Example:
Assume your product is handcrafted cotton bags. You go through the data from a platform such as Siomex and discover that the demand for cotton bags in Japan has been increasing over the past six months.
Instead of merely stating, "We export to Japan," you can tell:
Did you know? Over the past six months, Japan had increased its cotton bag imports by 15%! We are truly proud to be part of this eco-friendly movement
That is educational-connectional rather than selling.
Create content that solves real problems
When you look at buyer supplier data to see what people are purchasing and where, you begin noticing trends. Trends allow you to answer questions your readers may be wondering.
Assume your readership consists of small enterprises looking to export mangoes.
You learn, via Siomex, that UAE buys a lot of Indian mangoes during April-June. You have now got an idea for some content:
Top 3 Countries to Export Mangoes in Summer
Your audience derives value. You establish credibility.
Leverage Data to Support Your Social Media Updates
On social media, anybody can share opinions. However, if you include a fact or statistic, you differentiate.
Suppose that you're in the leather industry. You might update with:
Leather wallets are timeless. India exported over 12 million leather wallets in the last year alone. Classic never goes out of style.
This not only shows your product is popular, but also adds credibility.
Identify Your Audience Through the Data Itself
Sometimes, your audience is hiding in plain sight.
