Shake Shack does not offer traditional franchising in most countries, so the usual “franchise cost” doesn’t apply the same way it does for other fast-food chains. Instead, Shake Shack typically expands through licensed partnerships, which require significantly higher investment. For markets where licensing is allowed, the total cost can range from $2 million to over $10 million, depending on location, build-out, and operational requirements. The brand also has strict criteria, expecting partners with strong industry experience, multi-unit restaurant management, and the financial capacity to develop several stores, not just one.
