If you’re running or planning an online apparel store, adding “puffer vests” to your product line can be a smart choice — and here’s why. Puffer vests appeal to customers who want warmth without bulk: they’re ideal for layering over shirts or light sweaters, making them popular in transitional seasons (fall, early winter, spring).Because vests are less size-sensitive than fitted coats, there’s often less hesitation from buyers — and fewer returns due to sizing issues. For shoppers, a good-quality puffer vest offers versatility: it works for casual wear, outdoor activities, or light commuting, which broadens your potential customer base.From a business perspective, puffer vests often have favorable margins compared to heavier jackets and coats, especially if sourced cost-effectively. Their lower material cost and lighter shipping weight also make them cheaper to store and ship — a big plus for ecommerce sellers.Moreover, marketing puffer vests as practical, stylish layering pieces — ideal for mild cold or as a fashion statement — can attract customers who don’t need full winter jackets but still want warmth and comfort.