Smart rings are becoming mainstream — and retailers want to clear inventory of older models (Gen 3) while moving early stock of newer ones (Gen 4). Past data indicates:

• Previous Black Fridays saw Oura Ring Gen 3 discounts of $150-$200 USD.

• Prime Day and other events already reduce newer stock, meaning Black Friday may bring the deepest cut of the year.

• As wellness tech becomes more competitive, brands often bundle extras (e.g., accessories, credits, free sizing kits) during sales.

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