If you’ve ever wondered how to trigger personalized, automated customer journeys in Salesforce Marketing Cloud based on real-time actions from external systems, it’s due to Journey Builder API Events.

It allows businesses to create personalized marketing experiences, triggering customer journeys based on external data like purchases, signups, or app interactions.

We’ll break down everything you need to know about Salesforce Marketing Cloud Services Journey Builder API Events in a simple and easy-to-understand way.