Reputation and experience: Look for service providers with a proven track record of success and positive reviews from clients.
Distribution network: Assess the service provider's distribution network and ensure it includes relevant media outlets and industry contacts.
Services offered: Consider the range of services offered, such as writing, distribution, and tracking, and choose a provider that meets your specific needs and objectives.
Pricing and packages: Evaluate pricing and package options to ensure they align with your budget and provide good value for the services offered.
