In second place is the Facebook platform, which has collected a higher number of mentions than other social networks, news, discussion forums and websites in general. Needless to say that in other social networks such as TikTok, Instagram, Youtube, as well as Blogs, Websites, etc., the World Cup theme is also having a great relevance, however, Twitter and Facebook are the social networks and digital spaces that are having a great prominence. So, make the necessary adjustments in your communication channels and digital campaigns, to have a greater reach and gain greater brand awareness with the theme of the World Cup 2022.