Advertisers who use videos to interact with their target demographic report higher levels of satisfaction with the results. A larger audience will be exposed to your services or products, increasing the likelihood of a positive financial outcome.
I can't stress enough how important it is for your business to start expanding its visual marketing efforts beyond the standard print and billboard ads. The majority of well-reviewed, larger-staffed professional video production companies will provide a wide variety of video production services, including but not limited to filming a wide variety of video content.
If you don't have the funds to hire a full-fledged video production team, working with an outside company is your best bet. Or perhaps you're only going to shoot a handful of films annually. Several popular categories of video production will be discussed below.
Styles of Typical Online Videos
Shooting videos can serve a wide variety of functions. What you want to accomplish with the final product will determine which production company you should hire. Exactly what are you hoping to accomplish with this video?
Some of the most common forms of video content provided by production companies are as follows:
Production of Videos for Events
A typical runtime for such a video might be anywhere from 30 seconds to over three hours. A teaser video for an event can be anything from a multi-camera production to a "recap." Services like these are commonly used at conventions, conferences, weddings, sporting events, stage productions, product launches, and other types of live events.
Providers of Educational Videos
Public service announcements, explanatory videos, how-to videos, and tutorials are common examples. The target audience is to be made aware of a business, product, service, or cause. The length of these clips can range from 30 seconds up to several minutes. More in-depth subjects typically warrant longer videos.
Video Production for Businesses
Case studies, commercials, documentaries on company culture, in-depth instructional videos, and even videos used in the hiring process are all examples. The duration of these clips typically ranges from one minute to an hour. They not only educate, but also inspire.
Platforms for Sharing Videos on Social Media
Video content for social media platforms is typically 15-60 seconds in length and may include text, music, or both. Many of these clips aim for the coveted "viral" status of being viewed millions of times online. Getting them to this point is challenging, but it's important to remember that anything that becomes "viral" did so because it was completely unique. Social media sites like LinkedIn, Facebook, Instagram, YouTube, TikTok, etc. all feature this style of video.
Online Video Ads and Other Commercial Content
Video Editing and Production
Cartoonish, documentary, or scripted formats are all viable options for commercials. Typically, the length of these videos is between 30 and 90 seconds. Pre-roll ads, new product/service launches, branded content, sponsored videos, etc., all fall into this category.
Providers of Real Estate Video Content
These short videos typically last no more than 5 minutes. Different filmmaking approaches are used to present the properties in the best possible light. Time-lapse, slow-motion, sliders, drones, and other unconventional camera vantage points are all fair game.
Consensus Decision
You should have a solid understanding of the most common video content services provided by a professional video production services agency after reading this in-depth guide. Please feel free to contact us for a no-obligation consultation if you have any further questions about the corporate video production options available to you.
