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Orsola de Castro, co-founder and global creative director of non-profit Fashion Revolution which campaigns for reform of the fashion industry, says environmental buzzwords distract from many fashion brands' business models, which are fueled by rapid consumption. "Would the world be a better place if we produced the same amount of materials, but it was all organic?" she says. "Probably not. Anything that is borne out of excess will have an excessive carbon footprint."
