Although shows like Indian Matchmaking, a reality dating series, and more recently, Decoupled, a satire on marriage, have created a buzz, the service appears to be largely associated with its global sensations such as Squid Game, Money Heist and Narcos. "Netflix is still perceived as an upmarket, expensive service. It is still seen as foreign," says Shubhra Gupta, a film critic and columnist for The Indian Express newspaper.
