Technological advancements in the business sector are providing new opportunity to businesses among which the e-commerce is leading the market. Speaking of e-commerce, it is something a lot more than just selling products via online platforms. According to Impex Log Inc here are some of the common mistakes which you need to avoid when starting an e-commerce startup.

1.      Not having a strategy to begin with

2.      not adding the trust factor in your business

3.      underestimating the mobile audience

4.      Not being transparent with the audience.

5.      Not using the power of social media